CTR stands for Click-Through Rate, a metric used in digital marketing to measure the effectiveness of online ads or links. It indicates how often users click on a specific ad or link after seeing it, compared to the total number of times it's shown (impressions).
In simpler terms: CTR tells you how many people who saw your ad or link actually clicked on it.
Here's how it's calculated:
*CTR = (Number of Clicks / Number of Impressions) and 100.
Why is CTR important?
Measures ad relevance:
A high CTR suggests your ad or link is engaging and relevant to the target audience.
Optimizes ad performance:
By analyzing CTR, you can identify which ads or links are performing well and which need improvement.
Impacts SEO:
In search engine optimization (SEO), CTR is a key factor in determining the ranking of your search results.
Used in various marketing channels:
CTR is a crucial metric in email marketing, display advertising, social media campaigns, and more.
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Click-through rate
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Click-through rate is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.
Pay-per-click
Cost per mille
Search advertising
Cost per action
Digital display advertising
Open rate
Call to action
A/B testing
Impression
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